Your internet.Your rules.
An AI personal information feed that helps you discover what matters — and blocks what doesn't, because you were the one who said so.
↓ Or teach the feed your rules — the demo is live, right here.
300of 300 stories reach you today
Your rules — tap to change
- AIThe Signal
Researchers map how a model actually "thinks" — stranger than anyone expected
- AILoop Weekly
The quiet rise of small on-device models
- AIThe Signal
What AI agents actually automate, according to 50 teams
- DesignGrid & Ink
Why calm interfaces are winning: a case for less
- DesignGrid & Ink
Grid systems that survive real content — a field guide
- BusinessLedger
Thai SMEs are quietly going digital-first
- BusinessLedger
Freemium in 2026: what actually converts
- ScienceField Notes
Sleep researchers revise the eight-hour rule (a little)
- ScienceField Notes
A cheap catalyst brings green hydrogen closer
- Celebrity gossipBuzz Daily
You won't BELIEVE what this celebrity ate for breakfast
- Celebrity gossipBuzz Daily
Star couple's third break-up this year — full timeline
- CrimeSiren24
Dashcam drama: road-rage clip goes viral overnight
- ClickbaitViralVault
17 secrets doctors don't want you to know (#9 is wild)
- ClickbaitViralVault
This one trick will change your life forever???
Try blocking the noise — watch 300 become 12.
The feed works for the feed
Optimised for engagement
Every mainstream feed is tuned for watch time and reaction — not for whether you actually learned anything.
You open it for one thing, you get another
You came for AI, design, or business. You leave with crime, gossip, and rage bait you never asked for.
Mute is not control
Unfollow, hide, not-interested — the tools exist, but they are shallow, one post at a time, and quietly forgotten.
The useful half is scattered
What you actually want lives across newsletters, YouTube, blogs, and five apps you keep forgetting to open.
People don't need more content. They need a better filter — and the filter has to be theirs, not the platform's.
Three verbs, one feed
Most feeds give you one blunt tool and forget you used it. Mimo keeps three, and treats them as promises.
Follow
Show me this. Mimo goes looking for it across every source you have connected, and puts it at the top.
Reduce
Not banned, just quieter. It stays in your world at the bottom of the pile, because less is not the same as never.
Block
Gone. Not down-ranked, not folded behind another tap — never loaded again, no matter how well it performs elsewhere.
Set your rules
Pick the topics you care about, then the ones you never want to see again. That is the whole setup — under a minute.
Teach it as you read
Every save, every less-like-this, every block sharpens your filter. The more you use Mimo, the quieter it gets.
Read the brief, then leave
Mimo's job is done the moment you have found something worth knowing. A good session is a short one.
One day, before and after
Repetition, drama, and the same breaking story four times — plus, somewhere in there, the twelve you wanted.
Researchers map how a model actually "thinks" — stranger than anyone expected
The Signal
The quiet rise of small on-device models
Loop Weekly
What AI agents actually automate, according to 50 teams
The Signal
Why calm interfaces are winning: a case for less
Grid & Ink
Grid systems that survive real content — a field guide
Grid & Ink
…and seven more, summarised in two lines each.
Pro feature
Ten things worth knowing today
One brief, about three minutes, assembled from your own rules. If a scroll is a river, this is a glass of water — and it has a bottom.
Every line says why it reached you: a topic you follow, something similar to a save, or genuinely new in your field.
- 1
What AI agents actually automate, according to 50 teams
2 min · because you follow AI
- 2
Why calm interfaces are winning: a case for less
4 min · similar to something you saved
- 3
Freemium in 2026: what actually converts
6 min · trending in a topic you follow
- 4
A cheap catalyst brings green hydrogen closer
3 min · new in Science
Then it ends. That is the feature.
A business that has to stay on your side
An attention business earns more when you consume more. This one should only earn more when you feel the noise went away.
Free
acquisitionThe personal feed, core interests, basic blocks, saved items. Enough to prove the idea deserves to become a habit.
Pro — ฿149/month
coreCustom blocked keywords, your own sources, the Smart Daily Brief, deeper learning, collections. A test price, not a final one.
Team (later)
expansionShared topic boards and industry monitoring for teams that need to watch the same field together.
No advertising, ever
principleAds pay for attention, and this product is a promise to protect it. Subscription is the only model that doesn't contradict the pitch.
฿149 is a hypothesis, not a price tag. It gets tested on day 26 of the plan below — and if nobody reaches for a card, that is an answer too.
North star
We count what you discover, not the minutes you spend.
Valuable items discovered per reader — never minutes spent.
stories a day, once your rules are in
monthly test price — still a hypothesis
to prove behaviour change with 30 readers
What still has to be proven
Mimo is a concept, not a product. Two assumptions carry the whole idea, and neither is settled by being clever about it.
Will people change how they read?
Classifying content is the easy part. The real risk is whether anyone swaps a decade-old habit for a new feed — and comes back on day three without a notification.
Will they pay for calm?
Everyone says they hate the noise. Paying ฿149 a month to remove it is an entirely different sentence, and only a checkout page can settle it.
Thirty days to find out
Day 1–5
Talk to 20 readers
Where do they get information now, what do they already mute, and how long do they spend hunting for the useful half?
Day 6–10
Clickable prototype
Landing page, onboarding, a fake feed. One question: is the value obvious in under thirty seconds?
Day 11–18
Functional MVP
Auth, preferences, ingestion, classification, save, more, less, block. Nothing else gets built.
Day 19–25
30 real readers
Watch behaviour, not compliments: repeat sessions, filter use, saves, and who quietly stops opening it.
Day 26–30
Ask for the ฿149
Show Free next to Pro and count checkouts started. The goal is not revenue yet — it is proof that calm is purchasable.
From one feed to an attention layer
Each phase only unlocks if the one before it earned the right — no filtering the whole internet on day one.
Phase 1
Personal feed
Interests, blocks, feed, save, feedback, AI summaries. Prove readers come back without being pushed.
Phase 2
Better personalisation
Custom keywords, your own sources, topic weights, the daily brief, and an explanation of why each item appeared.
Phase 3
Information hub
YouTube, podcasts, newsletters, blogs, research — one filter across every source you already read.
Phase 4
Browser layer
An extension that hides unwanted articles and scores relevance on any page — not only inside Mimo.
Phase 5
Attention OS
One preference profile across every surface: triage, smart alerts, cross-source de-duplication, a personal knowledge graph.
The internet does not need more content. It needs a feed that knows when not to show you something.
Your internet. Your rules.
Be one of the first 30 readers
The next step is not a launch — it is thirty people who let me watch how they read, and tell me honestly whether a quieter feed is worth paying for.
Join the first 30 →